Job no: 3257145
The Role:
We are looking for a disciplined and ambitious Content Management Specialist to join the Starbucks MENA Digital Customer Experience & Content team. The ideal candidate will have a proven record of content management experience, practical knowledge of a range of online channels, and the technical ability to execute and support our digital marketing strategy.
He/ she will draw on their
existing experience with, and understanding of, content management to:
· Manage, maintain and optimize our digital content across our range of platforms, including those owned by third parties (e.g. social media platforms, delivery apps and online retailers)
· Ensure that all content across all of our digital properties is accurate, up-to-date, and consistent with Starbucks brand guidelines and adheres to our high standards
· Ensure that tailored content, including localized content for our markets, appears for the correct target audiences and is optimized for search
· Set up content to enable measurement and evaluation, and run analysis to determine areas of improvement
· Manage and maintain a digital content calendar
· Act as a Subject Matter Expert and advocate for creative content and content management within our organization and clearly articulate the case content marketing.
Knowledge:
· Digital content creation and management, tailoring content for multiple platforms, user experience research, test-and-learn methodologies, digital analytics and performance evaluation, digital innovation
· Experience:
· (2-3) years of experience in content management, with at least (1) year of managing digital content for a major global brand across multiple platforms
· Experience managing multimedia content (including written, visual and video
· Experience of interpreting digital metrics and using test-and-learn methodologies to evaluate the success of content, and identifying appropriate adjustments for future work.
Skills:
Digital content development; CMS; campaign and content calendars; content localization and audience targeting; digital analytics, evaluation and optimization; omnichannel customer experience; digital innovation and development.
